Customer Empathy emphasizes a deep and abiding sense of customers and the environmental and psychology factors that influence their behaviors.
Customer Empathy creates another beacon that will guide executive decision-making and consistency of follow through by your teams and partners.
We start with a framework called Jobs to Be Done.
Jobs to Be Done describes how customers “hire” a product or service to get a set of jobs done and achieve meaningful progress.
Job specs describe why a particular group of customers—who share similar contexts, motivations, and success criteria—hires a product or service to achieve progress towards a goal or general aim.
